I’m Ross McGinnes, a Digital Content Manager who has worked at the heart of pioneering web and mobile content since 1997. I’ve developed and managed ground-breaking services for the likes of Orange, EE, Sky Sports, WWE and the Premier League.
I own A Sky More Blue, a Digital Content Management business which manages digital estates, delivers innovative products and an engaging customer experience. Which is a fancy way of saying I’d love to run your website and social media for you.
Website builds
Need a new website? I can build you a beautiful one including bespoke photography
Communications
Social media, answering emails, press releases – all the time-consuming wordy stuff
Stats reporting
No yawning at the back! You need to know what’s working and what isn’t through reporting and analysis
Relationships
I’d love to stick by your business, not take the money and run. If you need me, I’m here for the long haul
Content management
You launched your website with the best intentions to keep it fresh, engaging and up-to-date. But now, like your Twitter feed, it’s littered with tumbleweed and home to a family of mice. I’d love to help you with the following:
- Updating web and mobile platforms via your Content Management System
- Updating your social media channels, eg Twitter, Facebook, Instagram and Pinterest
- Producing news stories and curated pic galleries
- Writing live event commentaries incorporating social media interaction
- Handling customer services on social media, resolving problems or escalating them
- Moderating message boards and chat rooms
- Compiling bespoke competitions, handling T&Cs and prize fulfilment
- Writing quizzes tailored to your business for use online or at corporate events
Design and build
Some websites just need a little TLC, while others need putting out of their misery. If building your own from scratch sounds as much fun as a trip to the dentist, I can:
- Survey your current digital estate and advise on improvements
- Work with you to provide the most cost-effective solution for your business
- Design and build a WordPress website and provide a comprehensive handover
- Produce stock photography for use on your digital estate and promo materials
- Ensure SEO best-practice, meaning your page will be prominent on search engines
- Set up new social media channels for your business, including bespoke images
- Incorporate those social media channels into your new website
Reporting and analysis
So you’ve got a shiny new website full of engaging content and social media channels which are pushing potential customers to your home page. Excellent, right? Well, you need to know what’s working and what isn’t. I can:
- Provide easy-to-read stats for numbers of visitors, page impressions etc
- Analyse the behaviour of visitors to your website, pinpointing which areas they use most
- Produce real-time reports measuring social media channel performance
- Track how long it takes your business to respond to comments online
- Use this data to make changes and improve your online presence